New players. Sirane & Premac

 British manufacturer of food packaging - Sirane found a Polish distributor. It is Premac company located in Warsaw which offers packaging and machinery for packing fresh products. "Over the last 20 years, we have cooperated with almost all major meat/poultry industrial producers and with all retail store chains", explains Grzegorz Jamiołkowski from Premac: "This is important, because it is the retailers that dictate the way the food should be packed and presented on shelves. Therefore, having contacts on both sides - in the industry and the retail, helps us to inspire retail to use innovative packaging technologies and, in parallel, to introduce these technologies in industrial applications". The manufacturer from Telford is known at European market by launching a number of food products, like odour absorbing pads, shelf-life and ovenable solutions. "We are very much looking forward to working with Premac, as they offer us great potential in an area we don't yet cover", commented Simon Balderson, managing director at Sirane.