Lipgloss on cat walk. Okeabeuty for Rimmel.

Rimmel lip gloss packaging from Okeabeauty.

Model Kate Moss promotes the latest Rimmel cosmetics in an elegant packaging from Okeabeauty. The new "Apocalips" lip gloss was locked in a PET container and presents an intriguing way to dye cosmetics. Black, shiny packaging becomes gradually transparent, showing the shade of lip gloss. By painting only the upper part and leaving the rest transparent, the package looks elegant and is more likely to attract female. To achieve this effect the Okeabeauty company has used transparent PET material which production enabled the creation of an original "window" through which one can check the color cosmetic.