The main objective of the Isabelle Lancray brand was to create a L'Age D'Or face cream packaging which captures the classic elegance of the 20s in a modern version. This challenge was taken up by Cartondruck using a reinforced cardboard box CombiBox CD, that provides optimum safety and tactile properties. Cosmetic jar was made using thermoforming and decorated with matt golden highlights and printed cover. "By using a special frost varnishing we managed to creeate an effect on the foil which gives the whole package an unusually fantastic brilliance", said sales manager Steffen Hohenberger. In conjunction with the frost effect, the packaging met the requirements of the cosmetic brand. The project won recognition not only from the luxury market, but also the first BSB Innovation Prize.
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