| Article source: http://www.packaging-polska.pl/pg/en/news/all_aboard_kit_kat.html |
drukujTrain travelers in northern Japan can use Kit Kat wrappers as valid train tickets. This way the Asian Nestlé division supported the railway reconstruction in region which was destroyed by tsunami and earthquake three years ago.
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| ©Nestlé S.A |
Train travelers in northern Japan can use Kit Kat wrappers as valid train tickets. This campaign was organized in cooperation with Sanriku Railway network in region which was destroyed by tsunami and earthquake three years ago. The Asian Nestlé division decided to support the railway reconstruction efforts by launching a special edition of Kit Kat packs at a lower price than a standard ticket. It is not the first time when Nestlé S.A. is supporting this region – in 2011 right after the tsunami strike Kit Kat donated 20 yen per bag to the rebuilding project. The company also paid for redecorating two trains and two train stations with paintings of cherry blossoms, symbols of hope in Japanese culture. The Kit Kat campaign will be valid on trains until May 2015.
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