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Polish flag on the podium. Masterpress at FINAT 2014

The shrink-sleeve label for Heineken The Future – Limited Edition won two awards in FINAT Label Competition 2014. Its manufacturer  – Masterpress S.A. from Poland was awarded in the Sleeves and Non-Adhesive Group category. The project was designed during first edition of Remix our Future competition in 2013 and combines white background with red star shape made of connected continents. It turned out to be quite difficult for the manufacturer to combine different printing technologies with characteristics of the shrinking material and originally shaped glass bottle. In the end the printing house decided to use 9 colors, UV and solvent (combining flexo and gravure in one line) on transparent PET foil with silver foiling. This way the sleeve has uniformed color and immediate eye appeal with stars in abundance!

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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