The designers of the most popular carbonated beverage packaging in the world for a long time were looking for a way to allow consumers to share Coca-Cola. They have finally succeeded by designing a can made of two mini-containers (165 ml) put together. In this surprisingly simple way the consumers can share Coca-Cola with their friend just by twist and turn, according to the slogan “Share Coca-Cola”. Currently, the packaging is available only in Asia, but its success may speed up its arrival to Europe. The new design is a result of cooperation between Ogilvy & Mather agencies in France and Singapore.
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