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Eggs, like some packaged meats, suffer from confinement odour which can be off-putting after opening the packaging. In order to change that, British company Sirane prepared an absorbency patch which neutralizes the unpleasant smell. This innovative product had its premiere recently – the Stonegate family launched in Waitrose the Snack Egg, a single portion shelled hard-boiled egg, convenient for people who want to eat at the office or during travel. The pouch equipped with Siran’s e absorbency patch means that when the customer opens the pack it smells as fresh as the moment it was packed. „This product was originally developed as an odour absorbent pad for vac-packed meat and fish products, which consumers often return to stores because of the bad smell. It turned out to be equally efficient for eggs, so we developed a small patch in a reel format for products which solely need to address an odour issue. The patch could have numerous other uses – it could be used in egg sandwich packs for example”, convinces Jeremy Haydn-Davies, Sirane sales director.
Due to the increasing market interest for absorbency patch, Sirane is currently looking for Polish distributors. Interested companies can receive more information by phone +44 1952 230055 or e-mail sales@sirane.com.
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