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The annual edition of fashion week in New York, which last from 5 till 12 September, was all about ecology in fashion and "eco design”. That is why the America Plastics Makers and American Chemistry Council planned a special event during which at the corner of 8 Avenue they placed a vending machine that gave a limited edition T-shirt from recycled plastic for free. In order to get one, designed by NY fashion designer Allison Parris, the visitors just had to exchange it for a used plastic bottle. The designer is convinced that the universal textures and forms of recycled plastic can have many applications: from chic clothing, through evening gowns or stylish shoes. The vending machine project was supposed to emphasize that "eco design" is affordable for everyone.
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.