Wrapping happiness. Coca Cola "Open Happiness"

Shortly before Christmas the Coca-Cola company run an original holiday action as part of the „Open happiness” campaign. In selected chopping malls around the world they placed billboards from which the customers could cut off pieces of red paper straight from the display. Gifts wrapped in Coca-Cola slogans definately stood out under the Christmas tree. The Clear Channel agency, which is known for extraordinary marketing campaigns, was responsible for this outdoor action.