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Shortly before Christmas the Coca-Cola company run an original holiday action as part of the „Open happiness” campaign. In selected chopping malls around the world they placed billboards from which the customers could cut off pieces of red paper straight from the display. Gifts wrapped in Coca-Cola slogans definately stood out under the Christmas tree. The Clear Channel agency, which is known for extraordinary marketing campaigns, was responsible for this outdoor action.
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.