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Printing happiness. HP Indigo for Coca-Cola.

It was possible to print 800 million personalized Coca-Cola labels for 32 countries in Europe thanks to HP Indigo WS6000 digital presses..

Since May 2013 Coca-Cola has launched unique personalized cans and labels. The international beverage manufacturer organized the biggest personalized campaign of its products by printing 150 most popular names, nicknames and term of affection in 32 countries. Both can producer (Crown) and digital machine manufacturer (HP Indigo) participated in the „Share Coca-Cola” project. 

 

In the new campaign the traditional logo was replaced with a label produced using two different pritning technologies – traditional and digital. This way they managed to manufacture over 800 milion high quality personalized labels for Coca-Cola, Coca-Cola Light and Coca-Cola Zero. “Packaging plays a critical role in the Share a Coca-Cola campaign because it connects the physical bottle with online communication channels, including social media and user-generated content sites. The ability to personalize such a high volume of labels with HP Indigo Digital Presses, while achieving the quality and consistency that Coca-Cola requires, opens up new possibilities for creative campaigns moving forward”, commented Marit Kroon, Coca-Cola’s marketing manager in Europe.

 

Bottle with dedication

Such huge job was finished in just three months thanks to 12 HP Indigo WS6000 presses, working 24/7 in eight lable converters’ plants in Europe. The production process was complicated itself: first the static content was printed on na 38-micron BOPP wraparound material and than personalized with the names using HP Indigo WS6000 series digital presses. All of the HP Indigo Digital Presses used for this project were set to the same configuration and settings for complete alignment and consistency during production. Additionally, to ensure the Coca-Cola brand color was maintained across all machines, HP Indigo formulated the Coca-Cola Red Ink. This ink served as the benchmark for all of the conventional and digital printing for the Share a Coca-Cola campaign.  It will also serve as the reference color for Coca-Cola in the future. „The HP Indigo WS6000 series Digital Presses proved their long-run production capabilities by meeting the needs of a project of this scale on time and aligned with Coca-Cola brand standards”, summarized Alon Bar-Shany, vice president and general manager Indigo Division HP. 

 

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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