Pearls were fished out!

Pearls were fished out – we know the winners!

Cisowianka Perlage and Kujawska Tradycja

A bottle for mineral water Cisowianka Perlage, which entered the competition under the name of Polskie Zdroje company, won the Pearl of Packaging title in ART OF PACKAGING Professional edition and the regional label and packaging serie – Kujawska Tradycja designed by Maja Drążkowska from Academy of Fine Arts in Łódź was annouced the Pearl of Packaging in ART OF PACKAGING Debuts edition! The results announcement of the 7th competition's edition for best packaging took place on 18th March in Poznań during the prestigious Gala which was attended by many business and art industry celebrities.

ART OF PACKAGING is held under the auspices of the Ministry of Economy and the patronage of the Marshal Office of the Wielkopolska Region. The competition is organized by EUROPEAN MEDIA GROUP, the publishing house of i.e. PACKAGING POLSKA magazine, and co-organized by the School of Humanities and Journalism in Poznań, where for the next two weeks you can see visit the exhibition of nominees and winners of the competition entries.

ART OF PACKAGING PROFESSIONAL winners

Cisowianka Perlage bottle

Entry, designer and user: Polskie Zdroje

Producer: Owens-Illinois (bottle); JDA Łomża (label)

The bottle was created for the most demanding consumers who are looking not only for a unique taste, but they want to surround themselves with beautiful, elaborate objects. Fine, decorative embossing, paper label, customized blue volor, silver aluminum closure and slim shape makes the bottle a real table decoration which successfully serves as an elegant decanter. Bottle (capacity 0.7 liters) is made of glass manufactured by OI. The blue color was created specially for Polskie Zdroje company. The packaging has special stamping in which the label is placed. Just like other Polskie Zdroje's products, a paper label was applied here with additional silver ornaments. The closure is made of aluminum cap with a plastic ring warranty. The bottle falls into the category of thin-walled non-returnable bottles, which have all the benefits of glass, what makes the recycling process even more efficient and sustainable, due to the weight of packaging and transport issues.

ART OF PACKAGING DEBUTS winner

Kujawska Tradycja (Kuyavian Tradition)

Serie of labels and packaging for regional products

Maja Drążkowska

Academy of Fine Arts in Łódź

Kujawska Tardycja is a line of labels and packaging for regional products included on the list of traditional products. This is consistent, recognizable way to promote the tradition of the region, both in Poland and abroad. Chosen products came from all over the Kuyavian-Pomeranian Voivodeship and are presented in different forms of packaging. Today, many of these products do not have separate packaging, which prevents it from introducing to the market and contributes to poor visibility. The series includes: jars labels (three types of honey and plum jam), bottle label (two tinctures, Moon licquer, May honey, cabbage juice), bread band, coffee can, dulce de le leche and ammonia cookies as well as matzo from Borowia carton. It is important that the materials used in the project were organic, because the design promotes natural products. Themes used on the packaging are inspired by Kuyavian embroidery that occurs on Kuyavian pinafore dress. The entire project is consistent, uses the same patterns on the labels on all packages. However, after careful observation it turns out that the labels are not identical. Each has an individual character by adding a plant or flower lace on the packaging, which dominates on the label or box. They naturally formed three groups of characters. The first signs indicate from what the product was produced, i.e.a honey maple has a maple flower on it. The second group of characters is used for plant products, such as coffee or cereal bread with sunflower seeds. They appears to have a symbol of sunflower included in the ears of cereal. The third and last group was created for confectionery products in which the clear identification of the plant is not possible. A lace was used in their label, which also occurs in traditional folk embroidery. It is important that standardized packaging symbol of product differ from each other by various elements which emphasize their character as a logo for their product. The reliability of the product and its unique character is guaranteed by the signature of the manufacturer on the back of the label.