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Every opportunity to promote the product is good enough and the birth of a prince is a chance that happens once every few decades. On the occasion of the British royal family new member, many packaging producers prepared an unusual advertising of their products and packaging. Oreo brand posted a picture on its Twitter profile with the cookie placed next to a milk bottles on a red pillow with tassels, suggesting that this is the proper way of feeding George Windsor. Starbucks coffee chain has created a limited edition of a royal family of coffee cups with paper crowns. Procter & Gamble posted (before the baby’s sex was known) a promotion video of the Pampers brand, which argues that every child is a prince or princess for their parents. The Coca-Cola used its personalized labels with popular British names to congratulate the happy parents.
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.