Kostrzyn got green. Carlsberg for Woodstock Festival.

One of the biggest beer manufacturers in Poland –  Carlsberg – connected ecology with good fun. During the last, 19^th Woodstock edition the company undertook a challenging task – to build a 20-meter-high structure. The Biggest Woodstocker, as it was named, consisted of 5000 green beer cases and was an effect of a three-day hard work of Carlsberg’s volunteers. Though they are not the only ones to take the credit – every Woodstocker could support this call by collecting 200 used beer packaging as a part of the “Dump the waste” campaign. Moreover, every participant who collected waste could expect a reward funded by Carlsberg. „During this action, the Woodstockers collected and handed over to our volunteers over 5 tons of plastic cups and aluminum cans” – summarized Jagoda Jastrzebska, the head of the CSR department at Carlsberg Polska. The collected waste was transferred to recycling organization Koba. Carlsberg had been the main Woodstock Festival sponsor for the third time and for that ocassion a special edition beer can was designed, with graphics symbolizing the spirit of the brand and the music event, and distributed exclusively during the Festival.